Updated on Mar 25, 2026

Advertising

Every week brings a familiar sort of email, arriving with the quiet persistence of the tide. Subject lines promising “partnership opportunities” and “content collaboration.” Offers to place sponsored articles, exchange links, or feature customer retention software in return for payment. We understand why they come; this is how much of the internet sustains itself. But this site does not operate that way, and never will.

We do not accept advertising

We do not publish sponsored posts, advertorials, or paid placements of any kind. We do not sell links. We do not accept payment in exchange for coverage, favourable or otherwise. When vendors appear in our reviews and comparisons, they appear because we chose to include them based on editorial merit and relevance to the teams that read this site.

How we work with vendors

If your product falls within the customer retention and engagement space we cover, we will find you. We initiate contact when we need clarification on pricing, access to features for hands-on testing, or answers to specific questions that surface during our research. This is how editorial independence works in practice: we decide what to cover, we decide what to say about it, and the words remain ours.

Why this policy exists

Trust, once broken, does not reassemble neatly. Growth teams and customer success leaders rely on our assessments to make decisions that affect budgets, shape retention strategies, and determine whether customers stay or leave. The moment commercial considerations enter the editorial process, the foundation cracks. We would rather keep this site running through affiliate commissions on products we genuinely believe in than compromise the integrity of a single review.

Questions about this policy? Reach us at [email protected]